Your style is the manner in which you express your ideas. That is the words you use and the order in which you use them.
- Correctness – your facts must be accurate and your use of the English language must also be correct.
- Conciseness – this does not necessarily mean brevity. You can write a long article and still be concise. What it does mean is avoiding irrelevant facts, unnecessary words and long-winded explanations.
- Clearness – avoid ambiguity. Make what you write clear to your reader by giving him all the necessary information and expressing it in a way he will be sure to understand.
- Coherence – this means presenting your ideas in an orderly, logical way so that your reader is able to follow your reasoning process.
- Completeness – ensure that your reader has all the facts that are available without being burdened with what is unnecessary or trivial.